Billionaire Businessman’s Fitness Challenge

Jesse Itzler and Navy Seal having breakfast. Photo: Facebook Jesse Itzler
Jesse Itzler having breakfast with Navy Seal. Photo: Facebook Jesse Itzler

My crazy friend and former colleague, Jesse Itzler, has rented the entire Stratton Mountain in the state of Vermont for the weekend of October 13-15, 2017.

Fitness fiend and author of “Living with a Seal”, which chronicles his month of living and extreme fitness training with a Navy SEAL, Jesse is owner of Atlanta Hawks NBA team, co-founder of Marquis Jets, and married to Sara Blakely an American billionaire businesswoman the founder of Spanx – an American intimate apparel company.

When Marquis Jet was a client of mine, I remember he hired a NYC rickshaw biker to meet him at his office at the MetLife building on Park Ave, and Jesse would cycle back to his apartment on the Upper West Side with the owner of the rickshaw riding comfortably in the back.

Jesse Itzler: "We're ALL busy, so get it in when you can. I hired a rickshaw guy to pick me up at my office every night... Then told him to sit in the back while I peddled 8 miles home!" Photo: Facebook Jesse Itzler
Jesse Itzler: “We’re ALL busy, so get it in when you can. I hired a rickshaw guy to pick me up at my office every night. Then told him to sit in the back while I peddled 8 miles home!” Photo: Facebook Jesse Itzler

Always enthusiastic about fitness, Jesse is bringing the challenge and mystique of Mount Everest to YOU. There will be a luxury basecamp full of tipi tents, music, bonfires and like-minded executives. Think “Burning Man meets Ironman”.

Here’s his challenge. Hike up. Gondola down. Repeat 17 times. 29,029 vertical feet like Everest. If you’re adventurous or know someone who may be game for an epic weekend with like-minded folks, you can find more info here.

“Because in the end, you won’t remember the time you spent working in the office or mowing the lawn”, says Jesse. “Come climb the goddamn mountain with me!”

Maybe more eloquently stated by Sir Edmund Hillary, “It is not the mountain we conquer but ourselves.”

LorreWhiteshotLorre White is an international luxury market expert and luxury media personality “The Luxury Guru”, Owner of White Light Consulting, Luxury blog www.LuxGuru.Typepad.com

Article first published July 23, 2017.

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